Client
SparX
Services
Strategy & Positioning
Research & Scripting
Guest Outreach
Social Media Management
Performance Marketing
SparX
Started by Mukesh Bansal (founder of Myntra and Cure.fit), SparX is a podcast that explores the realm of "Big Ideas" across diverse fields such as economics, politics, history, science, and entrepreneurship. By weaving together groundbreaking scientific research, compelling stories from changemakers, and practical tools for personal and professional growth, SparX helps listeners gain a deeper understanding of India and seize its abundant opportunities.
Strategy & Positioning
Our strategy for SparX centers on establishing it as a premier thought leadership hub tailored for intellectually curious listeners seeking profound and actionable insights. SparX adopts a dual-format approach: individual episodes where Mukesh shares personal insights from his illustrious 25-year career, and guest episodes featuring conversations with notable figures such as Sudha Murty, Sanjeev Sanyal, Rahul Dravid, Kunal Shah, Nikhil Kamath, Neelkanth Mishra, and Pawan Chandana. Consistently releasing episodes every Monday, the podcast maintains a strong connection with its audience, cultivating loyalty and anticipation. Through meticulous content curation and an unwavering commitment to quality, SparX aims to solidify its brand presence, expand its listener base, and establish itself as the definitive resource for those seeking to understand and leverage the abundant opportunities within India.
On the Sets of SparX
“This is the India Century. As the country embarks on a journey from being a $3 Trillion economy to a $20 Trillion economy - opportunities are multiplying. SparX is a podcast series designed to empower and enable people to participate in the upcoming surge of India’s growth across all sectors. We will delve deep into the fascinating world of exponential impact through conversations with impact makers and explore the science of high performance.
I have been fortunate to have spent over two decades immersed in practicing entrepreneurship, studying the science of productivity, and actively engaging with fitness — which are critical elements of any impact journey. When you study an impact journey, you realise that every "overnight success" is actually the result of years of hard work and determination. There are no shortcuts, and you don’t need to look for any either. This podcast is designed to inspire you and equip you with the tools, motivation, and knowledge to create your very own exponential impact.
As India charges ahead, it is important to unleash the power of the brilliant minds, hardworking individuals, and incredible talent that this country possesses. I hope everyone watching dreams big, believes in themselves, and taps into their primal, human potential; because the time to make an impact is now.”