Client
Stonera
Services
Strategy & Positioning
Branding
About Stonera
Founded in 1993, Stonera has established itself as a premier supplier of European consumables and spare parts for natural and engineered stones. With a reputation for elegance and precision, Stonera offers a comprehensive range of products and services designed to meet the highest standards of craftsmanship.
The Project
Rebranding an established entity like Stonera is always a high-stakes venture. Stonera approached us with a desire for a fresh visual identity that appeared sophisticated and modern, yet retained the deep-rooted elegance and precision they had meticulously built over the years.
Our task was to create an impactful brand presence that reflected Stonera's ambitions to lead in their market. A successful rebranding project would enable Stonera to seamlessly deliver key brand messaging across all platforms, establishing strong connections between the brand and its customers. This new identity needed to resonate with a global audience, helping to secure and expand their market presence.
Branding
The solid 'O' in STONERA is designed to represent a cross-section of polished marble, symbolizing the brand's specialization in marble-related products. This unique feature creates an immediate visual association for customers, reinforcing Stonera's industry focus. The finished marble 'O' embodies the elegance and precision that define Stonera's offerings. This design highlights the meticulous craftsmanship and attention to detail that the brand is known for. With bold typography and seamless marble integration, the overall design reflects a modern and forward-thinking brand. It communicates that Stonera is not only rooted in tradition but is also at the cutting edge of contemporary design and innovation.
